Marketing Week Live is a great platform for marketers to exchange expertise on their various practice areas, channels and different techniques...and also for the heroes of
Parker, Wayne & Kent to soar in to share their super PR powers.
The team get ready to start the day
Convertr uses super marketing powers to attract new customers using its lead generation software.
Some databases are a mess.
The Software Bureau's super-cleaning powers sort them out in a flash.
Augmenting reality is magic, not just a super power.
Metaio create augmented reality that people love.
Even in super hero costumes, getting seen amongst a footfall of over 4000 isn't automatic. But it didn't take long for us to find
Mediaworks - but that's their power, getting people found, as they specialise in Search Engine Optimisation after all.
BulkSMS wanted to beat Batman's brains out - but we decided we should talk it out via SMS on e-mail, internet or a BulkSMS API.
Super-heroing is hungry work, so a stop off at
Adestra for some super-food, super-champers and a briefing on their super email marketing sorted out our heroes.
The DMA (
Direct Marketing Association) were very direct in their retaliation, but it wasn't enough to defeat us
Text Local showed us their suped-up SMS mobile messaging service.
So we get busy brainstorming -
T-Systems are Go!
Uniki's augmented reality screen experience sent us out of this world, flying in outer space.
We asked
Search Revolver to help us search for more potential colleagues. Those with special powers only, please
We reclined and enjoyed the digital fruits of the
LimeTree.
A baby out of nowhere? This might not be so
Easy to Explain...
We learned that there's no need to fight your way into the
Econsultancy community if you're a dynamic digital marketer.
didn't seem to worried about being threatened by Batman...
We visited 1 Video Production to see about a superhero mini-movie, but it wasn't complete without Mr Healy.
We snuck onto the
Buto.tv stand to get the low down on how their system makes it easy to upload, manage and measure video.
We went to find out about some new apps- not just any apps,
Juicy Apps for superheroes only.
We learned a lot, when
Republic Publishing gave us some books fitting for our our super intellect
It was very comfortable at
Intent HQ- we had every intention of catching up on some rest after a powerful day
We stopped off at
acxiom- loving the commitment to loyalty we both share.
Pitney Bowes grounded us with the impact their drinks had on us. We don't drink and fly.
We were trapped in a Phantom Zone experience at
Lead Forensics - until Spidey noticed the door wasn't locked
Batman getting ever closer to Fatman eating
MRS Web Solution's cakes.
Epiphany taught our heroes valuable digital search techniques to finally knock smug Wolverine off the top of the superhero SEO rankings.
At the
Agillic stand, experts in email marketing, Batman provides further evidence that all he's an expert in is scoffing lollies. A minute on the lips, Batman...
Batman didn't believe
SEO Junkie's when they said adding some SEO strategy to his utility belt was so simple.
Batman showed his softer side to the award-winning creative minds at
Hunts- Paper & Pixels and calmed everyone down with a surprisingly high pitched cover of Mariah Carey's 'Hero'
UCAS Media talked to our heroes about how they could get their heroic messages across to students - without having to wait until just after Countdown has finished
emarsys' showed they weren't intimated by Batman's. Their as secure as their cloud based emarketing platform.
Spidey fell in love with
m62 visualcommunications
Superman was still looking for a mirror.
Superman did his heroic best to stop the guys at
Casual Films
from discovering that he'd forgotten to put his pants on outside his outfit
No sign of any bad guys at
Pure360
- just great results for email and SMS marketing campaigns
SEO Positive offer ROI focussed promotional services and - to Batman's delight - Quality Street. You'll never fit in the Batmobile, Batman.
LivingSocial were more than a match for our heroes, offering heroic discounts on one-of-a-kind events and experiences
The heroes were set to work using
Click Consults range of marketing services.
 |
| Silverpop told us how they could help us drive relevance, efficiency and ROI with their automated emarketing solutions |
Any message. Any channel. Any time. Any excuse for a photo with the
Exact Target team.
Dotmailer proved that their emarketing automation tools had more muscle than Batman. And that people running around trade events in superhero costumes can make some people want to be elsewhere.
Spiderman insisted on getting a photo with call tracking and analytics experts
ResponseTap
- in an embarrassing misunderstanding over what they meant by web analytics.
Focus Integrated
offer integrated creative marketing campaigns - and offered Batman some advice on his modelling ambitions
The heroes made friends at
Studio 24 - experts in web design and development - until Batman took one too many lemon sherberts...
Our heroes targeted their super strength at precision targeters
Data HQ
The heroes stopped to ask
Bureau van Dijk's "Fame" stand whether they'd seen any bad guys - but only found great business leads
The guys at
We Click
upset Batman when it turns out they don't have any sweets - just fresh ideas in digital development and production
Callcredit Information Group
were not just experts in managing consumer data for businesses, but also experts in managing the best array of cold beverages. Batman went for the cake...obviously.
Batman threatens another right hook when he discovers that despite being called
Canddi - they offer lead generation - and didn't actually have any candy
Our heroes found refreshment of a more cerebral nature learning more about
Refreshed Direct's integrated business and consumer direct marketing solutions
Turns out they can even find talented, ambitious superhero interns at
Inspiring Interns
BRAD Insight taught our heroes about the value of using in-depth media information to supersize businesses.
As an DNA altered superhero, Spiderman was intrigued by how data got into
Pro-Active Business Information's DNA. Wasn't it due to a bite from a radio-active, genetically modified database, rather than a spider?
Seawave Media - offering profiled consumer lifestyle data - asked our heroes what they do with their time off. For Spidey and Batman this proved to be catching up on some well needed sleep
Batman distracted the marketing experts at
Blue Bridge Solutions so Spidey could steal their sweets. Superman merely looked distracted.
Our heroes discovered heroic branding opportunites and a way to get rid of bad guys at the same time - in this case bacteria on your phone - at
I-wipey
The team at
Maximiles Group got a super photo as a reward for their efforts in bespoke and off-the-shelf loyalty programmes
Live chat and user tracking gurus
WhosOn point the finger of blame at Batman - for allowing his sugar addiction to come before catching bad guys
Touchpoint- Powered by MarketingFile
is a neat bit of kit designed to make the direct marketing experience as simple as possible. It reveals the people behind the company names, and revealed Spidey's true identity.
Superman thought he knew everything there was to know about clouds.
Cloud DNA changed all that, and showed our heroes just how flexible cloud services can be.
Blue Sheep demonstrated their marketing strengths a little more literally than others - by beating Batman in an arm wrestle. Superman was next, and not fancying his chances.
Is it a bird? Is it a plane? Well if
McDowall Media had stopped pointing to the sky they might have noticed Superman loitering on their stand
Our heroes stopped by
TLC Marketing for some knock-out ideas.
Superman tried to hide the pain of discovering that the expert on the stand for software house and IT services company
COMARCH made a better looking Clark Kent than he did.
Icom Works' print management and reward programmes were so heroic they even used an old photo from Superman's younger days on their stand
Superman got to see just how effective incentives can be when
Sodexo Motivation Solutions offered him a lollipop. Yum.
Even Batman couldn't scoff ALL the cakes loyalty programme experts
Edenred had to offer. He did try though.
Strong Vision's display stands were not just sturdy and reliable - they were stronger than a superhero!
Turns out you CAN win the 'Sign Company of the Year Award' two years on the trot "sitting down" - if you're
Signbox
Marketing productivity agency
Oliver Marketing talk us through how they go about delivering daily marketing content to major brands
Our heroes made an impact of their own at
AVM Impact
- the UK’s leading provider of audio visual, video conferencing and collaborative solutions.
Our heroes interrupted
Black Dog Design & Production
drawing the London skyline on the walls of their stand - and were benched as punishment.
Marin's UK specialise in providing instant displays so good they make Batman's biceps look unspectacular by comparison
Point of purchase display specialists
arken P-O-P International
challenged Batman to an arm wrestle
Kryptonite isn't the only thing that scares Superman. Turns out the beautiful butterflies from specialist acrylic fabricators
Pennant will do that.
Superman's superhuman sense of smell was useful at scent marketers
Perfume iD where he was able to detect deliciously subtle notes of vanilla and raspberry
The heroes dropped by
House of Flags
to see if they were interested in moving into the cape-making business and needed any consultation
A quick chat with
FreshMinds - offering high-calibre recruitment and strategic market research - yielded not only great advice and insight, but also more delicious treats for Batman
The market research experts at
Acumen Fieldwork even had Pic'N'Mix
The technology consultants at
Data Liberation taught Superman so much about fast and reliable online data capture that he felt compelled to give a lecture on it.
Before the day was over our heroes managed a quick chat with
GDMMC
about their heroic services and seminars
We ended the day at the
Chartered Institute of Marketing to reflect on another day well spent. Then back to
HQ for more heroic public relations.
Augmenting reality is magic, not just a super power. Metaio create augmented reality that people love.
Super-heroing is hungry work, so a stop off at Adestra for some super-food, super-champers and a briefing on their super email marketing sorted out our heroes. 
The DMA (Direct Marketing Association) were very direct in their retaliation, but it wasn't enough to defeat us
