Thursday 18 October 2012

Heroes of Apps World London


The Parker Wayne & Kent heroes arrived on-scene at Apps World London and were immediately attracted by the LeadBolt stand - that's what LeadBolt does, they grab your attention.

  
Our PR heroes regroup at the Parker Wayne & Kent stand and make a plan to navigate the expo and gather information.


We joined forces with the powerful SAP, whose martial arts moves are as efficient as the companies they support.

 

 The heroes then made a swift connection to 5App, which links mobile acts and business software.


We charged to SafeCharge next, but the stand was as secure as its credit payment systems. Even the pens were clear of listening devices.


Luckily, the Magic team only uses their powers for the good of enterprise integration and mobility applications.


Our new friends at CommonTime conjure cross-platform mobile apps at the speed of light.


Furious Tribe was furiously focused on business strategy and competitive analysis, so our heroes went by to get their intel on the expo threat level and strategize a way to save the day. But DefCon was 5, so they just went on to a different stand.


Apppli, an app developer with a sharp eye for fresh design, said they hadn't seen anything suspicious, but Batman left a calling card just in case.


The heroes heeded CreditCall's call, and picked up some cash using their new mobile payment services.


Twilio's technology uses web apps to leave voice messages for friends - and BatMan's new friends left him with a bum print on his leg.


At the Payleven stand, we saluted the iPhone extension that makes credit card payments totally mobile.


 At iZettle, Batman swooped in to swipe a pen from the phone device that enables mobile sellers to accept chip and pin instead of just swipe cards.


Mobile marketer Ad4Screen has its own set of superpowers - acquisition, retention and monetization - and proved a match for heroes' skills.


Apress ain't no dummies and impressed our heroes with its info for tech pros.


We continued through the expo until we sensed where Sensewhere was, but those without super-senses can use their new snapp! social mapping app to find them.


Professional collaborators at Ciklum were excited to team up with our heroes, who were beginning to suspect that the forces of evil had overslept.


 The easiest show we got was with the social FotoChat app chappess.


We found another ally in Arxan, whose software maintains order and app security for sensitive user information against the evils of mobile hacking.


We were excited to also find the Nominum team fighting to protect mobile users' data and improve subscriber experience.


Web developer tNex had to hold back an overly enthusiastic Batman.

Smaato's mobile advertising drew the PR heroes over for a photo.


At the last stop before declaring the expo safe, our heroes pose with the team from direct billing developer Mach.


During the last sweeps around the expo, more civilians leapt at the chance to be photographed with Batman and Superman.












The heroes returned to LeadBolt who swooned at the work we'd done to keep Apps World safe and sound before heading home. All in a day's work for PWKPR.