Monday 2 July 2012

The Heroes of Marketing Week Live



The Parker Wayne & Kent team giving a presentation on heroic public relations on the main stage at MarketingWeek Live.


Evil forces infiltrated Marketing Week Live and kept the Centaur staff imprisoned behind a Phantom Zone of glass. Parker Wayne & Kent got there just in the knick of time to save the day.

We got down to work with Ignition One who are global leaders in digital marketing solutions, which enable companies to integrate and centralise cross-channel marketing efforts within one platform.

The Apteco Fast Stats team welcomed us on to their stall to tell us about how passionately they feel about developing marketing data analysis and campaign automation software, enabling marketers to gain insight from their data.


 We met Digital & Wise; who are a leading digital agency specialising in creative online marketing.



We value creativity at PWKPR, so we went over to see Fusing Creativity who specialise in strategic marketing that inspires, challenges and cares about developing business.

 Parker Wayne & Kent dropped by the Chartered Institute of Public Relations clinic to do their bit and lend a hand.

We met the guys over at Neolane who told us about how they provide coversational marketing technology that empowers organisations to build and sustain one-to-one dialogues with their customers. Neolane's customers must remember: with great power comes great responsibility.


You could say that Batman looks 'angelic' over at the Agillic pitch. These guys provide marketing software that lets you trigger personalised communications across any digital channel.


We stopped by for a parlez-vous with French company Canalchat Grandialogue. They organise  interactive web events for international companies.


We were full of beans to meet The Beans Group on our travels, who own two of the UK's most popular youth websites studentbeans.com and graduate site morebean.com. They help brands connect with 18-24 year olds.


 Parker Wayne & Kent took a long hard look at Steely Eye in the eye. We were victorious in the staring competition, and  won a briefing from the design and development team's position as a production powerhouse for some of London's leading agencies.
We met Grass Roots ProjectLink who offer a range of services from project management to participant customer care for rewards schemes.
We raced over to the Eden Red team who gave us a speedy run down of their range retailers and redemption options.




Spiderman got thirsty, so felt he deserved a little reward of his own. The beer was certainly an incentive and motivation to stop at the Corporate Rewards stand - who provide incentive and motivation programmes.

The heroes cleaned themselves up for a meeting with the Software Bureau team who specialise in data processing and address cleansing software. 

Here we are with DLG: they provide of consumer lifestyle data for both solus and integrated multi channel direct marketing.

The hero's descended on Kxen, the company instilled with infinite insight super powers.
We met Infusionsoft who give small businesses a powerful all-in-one sales and marketing automation software. No kryptonite can beat it.
We made friends over at the SDL. They let us know how they enable marketers to understand their customers and engage with them in a relevant manner.


Didn't know Batman was descended from a fruit bat? Here's the proof as he chomps on a pineapple whilst we spoke to DMRI who own, manage and sell quality data and data capture solutions.

Always up for getting down to business, Pro-Active are an innovative marketing company that helps make the most of both online and offline database assets.

We get social with digital and social media experts The Dubs. They told us all about their work with brands, content producers and audiences to deliver commercial results.

Digital agency Glow Labs left us beaming after they told us about how they help their clients develop online opportunities and make the most of their web and media content.

And finally, Her Majesty stopped by the event to commend us for delivering heroic PR to her kingdom...
All in a days work for the PWKPR Team.